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“What’s in your”…Brand?!

Your company brand is. . . your company! Many people mistakenly think their brand is simply their company’s logo. However, your brand is much more than a graphic symbol. Your brand is the entire mental image that people have when they see or hear something that reminds them of your company. Is that a good image, or a bad image? In large part, it’s up to you. Consider three elements that contribute to the makeup of your brand: Visual First is the Visual element. What do they “see” about you? This includes your logo, the look of your website and media presence, the appearance of your place of business. Just as your place of business must look well constructed or people will leave, your website must also present a professionally built appearance or people will go to another site. According to a Stanford University study, when people see a website with a poor design, then they discount the credibility of your site. If that’s how they view your website, how will they view your business? Just as you wouldn’t build your own building, use a professional web designer to design and develop a website you will be proud to use in representing your business. Communication The next element is Communication. What message does your market hear? Don’t confuse that with the words you may be saying, because they may not be hearing what you say. If you’ve blown it on the other two elements, they may just ignore your attempts to communicate your message. Make sure you develop your message carefully. Communicate it when and where the right people...

Web Design Company Welcomed by the Greater Leander Chamber of Commerce

This week I went to the Greater Leander Chamber of Commerce Lunch and Learn for the first time—and was I surprised at the production! There were at least 120 people present by my count. The theme this week was Spirit Lunch, celebrating both high schools in Leander and their students. Members of their football teams represented both Leander and Rouse high schools. We were treated to music from a drum line and routines by a cheer leading squad, both giving fantastic performances. Various organizations presented information, but one I wanted to highlight is Laces for Leander. They collect new shoes to provide to students in Leander who are in need. Just remember the thrill you may have had when you went to your first day of school sporting a new pair of shoes! Shoes will be distributed August 15th. You can donate either money or brand name, new shoes. Drop-off locations are: Greater Leander Chamber of Commerce Texas Family Eyecare Travisso Welcome Center Rockpointe Church Bang Salon & Day Spa. You can make monetary donations at M:25 Alliance by clicking the “Donate” button at the top. You can download this flyer for more information. The Chamber welcomed Protean7 Interactive as a new member and presented us the member plaque. I had the privilege of telling the audience that as a web design firm we focus on helping small and medium size businesses have a professionally designed and developed website to represent their business. With our background in working with large and small business from within both the commercial and government sectors, and degrees in Web Design and in Business...