512.539.6767 info@protean7.com

“What’s in your”…Brand?!

Your company brand is. . . your company! Many people mistakenly think their brand is simply their company’s logo. However, your brand is much more than a graphic symbol. Your brand is the entire mental image that people have when they see or hear something that reminds them of your company. Is that a good image, or a bad image? In large part, it’s up to you. Consider three elements that contribute to the makeup of your brand: Visual First is the Visual element. What do they “see” about you? This includes your logo, the look of your website and media presence, the appearance of your place of business. Just as your place of business must look well constructed or people will leave, your website must also present a professionally built appearance or people will go to another site. According to a Stanford University study, when people see a website with a poor design, then they discount the credibility of your site. If that’s how they view your website, how will they view your business? Just as you wouldn’t build your own building, use a professional web designer to design and develop a website you will be proud to use in representing your business. Communication The next element is Communication. What message does your market hear? Don’t confuse that with the words you may be saying, because they may not be hearing what you say. If you’ve blown it on the other two elements, they may just ignore your attempts to communicate your message. Make sure you develop your message carefully. Communicate it when and where the right people...

Web Design Company Welcomed by the Greater Leander Chamber of Commerce

This week I went to the Greater Leander Chamber of Commerce Lunch and Learn for the first time—and was I surprised at the production! There were at least 120 people present by my count. The theme this week was Spirit Lunch, celebrating both high schools in Leander and their students. Members of their football teams represented both Leander and Rouse high schools. We were treated to music from a drum line and routines by a cheer leading squad, both giving fantastic performances. Various organizations presented information, but one I wanted to highlight is Laces for Leander. They collect new shoes to provide to students in Leander who are in need. Just remember the thrill you may have had when you went to your first day of school sporting a new pair of shoes! Shoes will be distributed August 15th. You can donate either money or brand name, new shoes. Drop-off locations are: Greater Leander Chamber of Commerce Texas Family Eyecare Travisso Welcome Center Rockpointe Church Bang Salon & Day Spa. You can make monetary donations at M:25 Alliance by clicking the “Donate” button at the top. You can download this flyer for more information. The Chamber welcomed Protean7 Interactive as a new member and presented us the member plaque. I had the privilege of telling the audience that as a web design firm we focus on helping small and medium size businesses have a professionally designed and developed website to represent their business. With our background in working with large and small business from within both the commercial and government sectors, and degrees in Web Design and in Business...

Website Design and Branding for a New Client, San Gabriel Builders

The construction industry in Leander and the Austin area is booming. It seems that on almost every block a new building is under construction. San Gabriel Builders, headquartered in Georgetown, is keenly aware of this economic boost to the area and approached Protean7 Interactive to design a new website and brand for them, and provide hosting and maintenance services. San Gabriel Builders offers three services: construction of custom homes, construction of multi-family housing, and land development. Customers can look forward to individualized attention and responsiveness since they work directly with the owners throughout the entire construction process. They use their extensive experience in the industry to achieve quality construction, keeping customers informed throughout the process. We are pleased to add San Gabriel Builders to our client family. We have found them a great team to work with, and we are sure you will also. View their website at sgbtx.com, and if you are in the market for a custom home or you are an investor looking to build your next real estate investment give them a call at 512.695.3332. To see more details about this project, view the project page. If you need branding and a website design, whether you are an established company looking for a makeover or a new company preparing to launch, contact Protean7 Interactive to help you have an awesome and successful website to help your business grow. San Gabriel Builders made the smart decision to use Protean7 Interactive – what about you? Call 512.539.6767...

Web Design Company Joins the Greater Leander Chamber of Commerce

One aspect of establishing a business in a community is becoming part of that community and getting involved with other local businesses and events. Today, Protean7 Interactive took another step in that process by becoming a member of the Greater Leander Chamber of Commerce. Having attended a recent meeting of the Networking Roundtable for Business and Real Estate (held the second Tuesday of the month, 8:30 – 10:00am in Pat Bryson Hall, 201 N. Brushy), the leadership of the Chamber and the City itself were impressive in their desire to see Leander grow as a dynamic community, and the businesses within it to succeed. We look forward to supporting local businesses with their website design and website development needs as we all grow...

The Knitting Cup

Recently, The Knitting Cup in Georgetown, Texas contacted us for assistance with their website. A new store specializing in knitting and crochet supplies, they wanted to expand the functionality of their website. Knowing it is important to keep a business in the forefront of customers, they wanted the capability to publish blogs automatically to Facebook and Twitter when published on the website. To enable customers to share pages and articles on social media to give even further visibility to the business, they wanted us to add a Share button capability for customers. Having been hit by spam, they also wanted a spam filter for comments while still allowing easy comment posting by their legitimate followers. Additionally, they wanted training on how to make certain appearance changes to the site. Following completion of this work, they were so pleased with our support they asked us to install an event calendar, as well as a subscriber plugin to allow email notification of blog posts. Working with Shawnee Kunz on this project was a pleasure. Her business is growing, not only because of her consistent updating of her website and social media presence, but because she is very knowledgeable about knitting and is very friendly to everyone. If you need knitting or crochet supplies, The Knitting Cup is the place to go. Or, just stop by and welcome her as a new Georgetown business. Who knows, you may even end up taking up a new hobby! If you are in need of web design or website development services, contact Protean7 Interactive to discuss how your website can help your business grow. We...

New Website for Collier’s Affordable Caskets

If you’ve ever priced the cost of a funeral, you know caskets can be costly. Our client, Collier’s Affordable Caskets, offers significant savings on quality caskets. Helping reduce funeral costs in Central Texas for 18 years, the site had been modified multiple times over the years and Mr. Collier realized the existing format no longer worked as a way to reach customers. Desiring a professionally developed site Mr. Collier turned to Protean7 Interactive for a complete site redesign. He offers an extensive gallery of metal and wooden caskets, and provides free delivery to most locations within 50 miles of Austin. Beyond just casket information, the site offers families extensive information and checklists for planning a funeral, applying for military and veteran funeral and survivor benefits, and social security funeral benefits. View the project description for more details. He was so pleased with the site, he then commissioned us to create a Facebook page for the business and requested continued site maintenance. We’re proud to add Collier’s Affordable Caskets to our list of clients and wish them the best as their business grows as a result of a better web presence. If your site needs a fresher look, or need a site to begin with, call 512.539.6767 and let Protean7 Interactive help you get the website you want and...